He is a disseminator, prescriber, cultural agent and theoretician in new communications, working in multiple contexts: from contemporary art to music, his main area of action.

With more than 15 years of experience in the industry, as a writer, critic, advisor and content generator, he has worked for digital media such as Concepto Radio (independent reference from 2009 to 2014) or TIUMag, hosted for 4 years the radio show BAMBOLEO (Red Bull Music Academy programme in Spain), having collaborated at different times with others such as PlayGround, BeatBurguer or Tentaciones (El País), being curator of Electrónica en Abril (La Casa Encendida, 2015), being consultant for artists such as Alizzz or Whoa! Music and experimenting with the first specialised music publication based solely on Instagram: discontinuum (2017).

In recent years he has been the creative director at Primavera Sound and the creative and communication agency at the centre of the group, Vampire Studio, playing an active role in strategic decisions as well as branding projects and experiments in the field of digital communication. His current interest is focused on the new forms and aspects of cultural transmission in the imminent web 3.0: he is co-founder and creative director of GUZZU, the first 3.0 music community born in our country and the first second generation marketplace of NFTs at a global level. Together with Arnau Sabaté, they are undertaking a revolution that will bring digital merchandising to independent artists, fans and collectors around the world.